Now, if a post doesn’t have a hashtag, it seems strange. By speaking directly to their defined target audience of young, active, and impulsive customers, they’re able to create genuine connections with their audience. Hey, I'm Neil Patel. Unfortunately, the same rules apply when it comes to social. . Bud Light’s Dilly Dilly ads feature humorous stories of medieval knights, kings, peasants and the “Bud Knight.”, Just about every ad includes a story of how Bud Light can bring people together, followed by chants of “Dilly Dilly.”. Taco Bell has one of the most recognizable brand voices on social. This is why we see companies in just about every industry taking advantage of popular weekly hashtags like #MotivationMonday or #ThrowbackThursday. We can tell you! Social Media Examiner has a great post on conducting your own social media audit. JetBlue has been consistently praised as one of the top airlines for customer service. Social Media Today. What type of content do you want to post (Article, video or image)? heights. Get the facts: https://t.co/Q7Su0wI02A pic.twitter.com/LgU8TX4rpM, — Netflix US (@netflix) February 19, 2017. Video isn’t the only way to increase engagements. Checklist: Determine your niche. Social media enables people to create, share or exchange information, ideas, pictures, videos and sound in online communities and networks. Managing your brand's social media is a lot more work than most people might think. My only question is, will it be yours? You don’t need fancy design skills or a professional graphic designer to create custom graphics. What type of content do you want to post (Article, video or image)? Jay Baer shared some thoughts on content marketing and social media, two overlapping areas that share a lot of similarities for businesses. Fans of both Girl Scouts and America Ferrara may also become more interested in what the campaign is. To do this, you want to create a two-way dialogue with your customers. #WhatCatsDoWhileWeSleep pic.twitter.com/CH2g6yBnJM. Conduct a Social Media Audit. When in doubt, click on the link in your social media post and see where it goes before hitting publish. In this case, “action” doesn’t have to mean a car chase or something super outlandish. Everyone from Inc. to Buzzfeed to Mashable has written about the brand’s savage comebacks. This according to an ongoing research survey conducted by Software Advice and Adobe. Sometimes after publishing a blog post, I use all the steps below to promote it in each of the social media channels I’ve listed. Adding emojis can actually help improve social interactions by 47.7%. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. He is the co-founder of NP Digital and Subscribers. Instagram on the other hand, can have upwards of eight hashtags before followers perceive it as spam. A social media audit is a unique chance for a fresh start. With their Easy Order, Domino’s allows customers to order a pizza with just one text or Tweet. They add value to the content without feeling overwhelming. Gary Vaynerchuk, one of the most popular motivational speakers, frequently uses Instagram Stories and Snapchat to share daily messages and short video clips. Social Media Checklist: Ensuring Optimal Success for Every Post As the digital world has become more prevalent than ever, the social media landscape has become a familiar place for brands. However, a brand voice can also help you get noticed. Listening to what they have to say and responding – even if it’s just to thank them for their comment – can help improve trust and loyalty with your brand. Also, we’ve taken a lot of inspiration from some great resources on the topic of social media post checklists. Users simply tweet a pizza emoji at Domino’s, and they’re able to place a new order. It’s weird to think that your brand has a unique voice. What is your goal for posting this curated piece of content? GIFs act like mini-videos that don’t require the viewer to hit play before they begin running. Perform a social media audit. Putting time, money, and effort into creating a social strategy that doesn’t get attention can feel like a waste of time. A well-crafted brand voice can help you tell stories that build trust and create long-term repeat shoppers. Here’s an example of a GIF used in a tweet from DiGiorno. One of Gary’s biggest pieces of advice when it comes to social videos is to document – don’t create. One of the reasons for this is that they use real people to monitor their social media platforms. One such social media contained 'medical advice' that came from a “friends uncle, with a masters degree, who works in a Hospital”. Should I target a specific audience with this message? If so, why? 22. Promoting on social can feel like a popularity rollercoaster. Will everyone understand what I’m saying? In just four hours, this NASA post received 1.3K retweets, 3.4K likes, and 60 comments. A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. Sometimes after publishing a blog post, I use all the steps below to promote it in each of the social media channels I’ve listed. Social Media Marketing is all about how you manages your content and how you present it. We are proud to launch our Outdoor Adventure collaboration alongside activist and @GirlScouts alum, @AmericaFerrera. However, “friendly” and “helpful” were not too far behind. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms. Jumping back to the DiGiorno post from earlier, DiGiorno used the #WhatCatsDoWhileWeSleep to participate in a larger conversation. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. Not only do friends and family see your updates, so too might future employers, colleagues, teammates, and really anyone. It’s also important to keep your eye on how your social posts are performing. Feel free to use the above guidelines as a starting point for tests of your own. And it also doesn’t feel great for your audience if the link doesn’t follow through on the promise of the tweet or post—or worse, if the link goes to a deceptive, salesy landing page! In the two weeks following this post, MoonPie was able to earn over $380k in earned media value. Again, Walmart isn’t using their social media campaigns to sell products directly. A strong brand voice can help you get more social attention in a couple of ways. This kind of creativity sparks excitement and brings something new to an otherwise boring industry. Make sure they provide value even if the user doesn’t decide to check out the rest of your content. Let me tell you the paid ad campaign is not as easy as it sounds. Now that your post is created, you’re ready to upload it. 5. The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. Search for your brand name on Google. But the authenticity behind their messaging is also great for connecting with audience members. On Twitter, you can point your messages to a particular person (or persons) by starting the tweet with an @-mention. The likes are trickling in, comprised mainly of your team members and the intern’s mom. ... 7 do's en don'ts voor je volgende social media post. This can strengthen their relationship, remind them of past ads, and gain some engagement. Again, the emojis used are kept to a minimum, each serving a clear purpose. Facebook. It’s either educational or it’s entertaining. MoonPie is another great example of a brand that has brought their personality out on social. Every Social Media Marketer needs a checklist to keep a track and follow-up of his work and progress. To help you make the most of your every social media post, here is a checklist you can follow. This post will cover everything you need to do (checklist style) to create a visually appealing graphic for your social media posts. 1. This helps you to prioritize your tasks and achieve consistency in your social media planning. While individuals responding to this hashtag may not be in their direct target demographic, it can still get attention and help them attract higher engagements. Identify your target customer's demographic, including: Age; Gender; Occupation; Income Level; Educational Level; Type of Industry # of Employees; Type of Business; Revenue; STEP 2: Create shareable content. Here’s another example of a post that goes beyond strictly selling, this time from Bud Light. In other words, smaller efforts can actually bring you better rewards. Will I be okay with absolutely anyone seeing this? "At some point, you have to realize you have a level of responsibility to something greater than yourself." This brand-specific hashtag creates a conversation centered on Coca-Cola. Social media is a superhighway of information. How many times have I already posted something today? They’re only a few seconds long and probably recorded on a cellphone, but they appear friendly and personable – which helps Gary blend in with his followers’ friends. When selecting quotes that you’d like to target, make sure they provide enough context. 1. Before you press “publish” on your social media post, do yourself a favor and review the following checklist items. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. You can also take a page out of Domino’s marketing book and create an entire sales campaign around a single emoji. I'm determined to make a business grow. Social media frequency is another area with a ton of great research attached. Related: Why You Should Use Social Media to Promote Your Business. Taco Bell uses posts like these to generate a “digital art gallery” that encourages followers to share their own content, creating engagement while staying on brand. And I don’t just mean the time you spend scrolling through posts. If there’s a way to work in visuals—be they images, video, slides, or otherwise—then it’s likely to be best for the success of your message. When creating content you’re going to share, think thoroughly about who you’re speaking to, what their interests are, and what unique perspective you can provide. Even one’s sharing history can be searched and found quite easily and screen captures taken of content that slipped out too soon. Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. A Note on Using My Social Media Blog Post Promotion Checklist. This can create more personal connections and engagements. But the messaging, context, and vocabulary you use in your brand content can help you establish stronger relationships with your target audience. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. To grab some more attention and get more engagements, you’ll want to add some special characters and emojis to your posts. Sometimes, it’s good to pause and reflect on the emotion behind a post. We’ve got you covered. It’ll make the meat of your message stand out even more. Growing your social media presence is key for creating new fans, friends, and clients. Netflix used their own custom graphics during their Netflix Cheating campaign. Here’s another good example of emoji use, coming from this Instagram post from Levo League. Simply adding that little dollar emoji to the start of the text can help followers identify if it’s a post they might be interested in – without needing to read anything at all. We shared some fun and interesting types of Facebook posts as well as a host of headline formulas that can work great for social media (copywriting formulas, too!). It consists of three basic stages: define your target audience, create relevant content to reach your audience, and publish it on Social Media. You’re likely doing a great job of this already, if you have a sense for your niche and target audience. Think about what kind of conversation or attention you’re looking to gain and use your hashtags to become a part of a larger picture. via Michael Patterson, Sprout Social. Let's have an one-on-one conversation We want to create a plan that works within your budget This largely depends on who your target audience is. Use this social media marketing checklist to remind you of what to include in every post your team publishes. From here, you can set specific goals for you and your team. Keep these tips in mind: Keep posts 300-500 words Aim for simplicity. Feel free to share any experiences in the comments. In most cases, your message will be intended for all your followers. Especially for those who post from a personal brand or profile, understanding the ramifications of this question can be huge. Did I use the right keywords and hashtags to maximize exposure? Here’s a great example of Cisco using emojis in a recent tweet. Go from creating posts that are "good enough" to crafting posts that are great! 86% of consumers say they want honesty in brands on social media. pic.twitter.com/fmJnWz7Q39, — Bud Light (@budlight) February 14, 2018. Is the message educational or entertaining? Ask Employees to like, share or comment on your social media posts. To do right by your audience, to deliver the utmost value and receive the maximum engagement, there are a handful of qualifications that every social media post should meet. The Dilly so nice we said it twice. To help you make the most of each and every post you create, here is a 7-step checklist you can follow. Squeeze every last drop of engagement potential out of your influencer content by preparing a social media support strategy to promote the influencer content. In fact, 36% of millennials said that GIFs or emojis expressed their thoughts and feelings better than words. Download Your Social Media Checklist Bundle. And in this post, you'll find out how to leverage LinkedIn for your business.... Social media will play an increasingly crucial role in supporting small business growth. However, there are no consistent rules for hashtagging across social platforms. Your post is taking off – skyrocketing through timelines and racking up likes and shares. 1. Not knowing how your target audience is going to react can be stressful. Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. More: https://t.co/b81BDSwsOd pic.twitter.com/KRpMiOj6y1. If you want my team to just do your marketing for you, click here. Tag 3-4 of your featured influencers in each post and include prudent hashtag(s). If it’s real-time, did I take a moment to pause and re-read before hitting publish? If you don’t know, then ask them. In general, these guidelines are: The reason these recommendations are in place is because length matters greatly for posts that get viewed and reshared. Unfortunately, this means all your planning, designing, and strategizing is just a waste of time. Exclusive Bonus: Download a free PDF of the Social Media Checklist! However, in this example, we see emojis at both the beginning and the end. How reactionary is this message? Respond to comments on your posts. ", Help us make this Twitter thread huuuge! Social media has a ton of benefits beyond marketing, and is great for customer service, sales, human resources and more. Be sure to share your findings with other departments within the company and look for connections to brainstorm new ideas together. Did I make the most of visual content—images, video, slides? 4. As you create content to share on social, you’re dipping into a form of content marketing also. Here are some more questions to consider for this one. Before you press “publish” on your social media post, do yourself a favor and review the following checklist items. Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. Working from a social media checklist can be a helpful way to ensure the utmost quality for each post that goes out. Tired of not seeing results from your social media posts? We’d love to share with you how this looks. Use this simple but helpful social media checklist as you write posts – blog entries, tweets, Facebook statuses, Instagram and Pinterest captions… Social media can eat up a lot of time. What has been consistently praised as one of the reasons for this is that they use real people monitor! Has written about the brand voice can help you improve engagements America Ferrara may also become more interested paid. 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