Working almost invisibly, it provides the connections you need between all objects, systems, and applications. What are your competitive advantages (what makes you unique)? We start with the why because if you don’t connect with the reason or purpose behind a recommendation, you’re unlikely to engage in the practice, and we believe communication is one of your most important practices. Connectivity is Key As such, there has never been a greater need for seamless connectivity. In this days and age, digital communication has become indispensable. “Digital connectivity” means that companies offer products on websites. Take the Internet of Things (IoT), for example. Network management frameworks are increasingly allowing companies to dynamically configure and control network resources through software. With the digital economy expanding to include companies from all types of industries, not just IT firms, a ⦠Why is digital connectivity important for communities during and beyond COVID-19? As digital capabilities improve and connectivity becomes omnipresent, technology is poised to quickly and radically change nearly every sector of India’s economy. I t’s easy to understand why wireless communications technology has become increasingly important over time: By facilitating increased access to information on the go, advances in wireless communications have facilitated improvements in business, education and technology around the world. today’s world of digital connectivity these strategies re main important, however the tools required implementing the strategies may be different from those available in the e-commerce era. People who are facing financial uncertainty have been able to apply for universal credit and apply for jobs online to ensure a degree of stability in their income. Yet, COVID-19 has also laid bare the state of digital exclusion, in terms of both access and skills, which continues to exacerbate inequalities in communities across the UK. Though Facebook is a great fit for most businesses, there are outliers that are more effective for key industries, such as Twitter, Pinterest, LinkedIn, Houzz, Instagram, and more. So, B2B digital connectivity is B2B sales through digital portals. Writing monthly articles also helps to create online resources and establish you as an authority to those who are visiting your website. To be unconnected in a digital world is to be deprived of opportunities to learn, communicate and develop skills deemed critical for the twenty-first-century workplace. Most business owners that we talk to understand the value, but they simply don’t have the time to maintain a consistent digital communication strategy. We need to find a way to maintain the motivation, trust, community spirit and sense of togetherness after this crisis, whilst reassessing our outlook on society’s digital skills and how we embed digital inclusion – this is where the real challenge lies. As mobile communications … Advanced connectivity raises the bar on network flexibility, making it possible to configure networks to fit different types of performance and availability requirements. And, you should also be consistent. Digital connectivity is increasingly important for business both in terms of reaching customers and to operate business systems. Why is this important? Two of the most important platforms for your communication, as we’ll see later, are your website and social media. We need businesses, government, local authorities, communities and individuals to work together to truly bridge this digital divide, and we can not afford to go back to “business as usual”. I was surprised how a key barrier to being an internet user – motivation and relevance – has been swept aside due to the crisis, with many people now understanding why they need the internet, and many of them not having the money to be included. When preparing to enter the world of social media, it’s important to determine the right platform for your company. Ahead of our event exploring this question, Helen Milner , CEO of the Good Things Foundation shares her thoughts on how digital connectivity is important for communities during COVID-19 and beyond. Yes, being digitally connected means someone can connect to the internet and has the skills to use it, but digital connectivity is also the social connection that can be gained from digital technology. So, the how starts with the who. Internet access has a huge impact on businesses, allowing employees to work remotely from home and communicate more efficiently. The future is about connectivity. This caused me to think about connectivity, and how important it is for everyone. Now that we’ve determined why communication is important and how and when it should be done, the final item, and likely the one you are most interested in, is where you should communicate. Whilst the human desire for social connection has been the most significant benefit that people have gained from digital connectivity, there are many other things that people offline are excluded from during this pandemic. Communication is ultimately what connects you to leads and what keeps you connected to current clients. It seems that each year, a new way to communicate in the digital world becomes available. It allows the market to become familiar with who you are, which allows them to better understand how you can fit into their life and also how you can fit into the lives of their friends or colleagues (think referrals). Digital connectivity increases productivity and growth. It will also exacerbate inequalities, reducing young people's economic opportunities and even means to access digitally-based government services. Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. Expanding digital connectivity will accelerate economic growth. Importance of Network Security: Safety in the Digital World. In 2018, the ROBO Economy published a report stating that “82% of smartphone users consult their phones on purchases they are about to make in-store and 45% read reviews before making a purchase.”*. Take some time to evaluate your current messaging – what is your vision or mission statement? An important part of developing any relationship is creating trust between both parties. In March 2020, as a society, we rapidly accelerated the shift to digital ways of working, socialising and accessing key information, but this is not the experience for all. This vision is ambitious â and it is achievable â but only with a concerted effort. The importance of digital connectivity to create resilient communities, is not a new issue, but the pandemic has seen digital connectivity move from a ‘nice to have’ to an ‘essential’ for everyone, and further highlighted pre- existing inequalities. The simple answer is as much as possible. Two important aspects of digital communication are: As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. The annual digital inclusion stats came out last week; the 2020 Lloyd’s Consumer Digital Index shows that an estimated 9 million people cannot use the internet and their device by themselves, and 11.7 million lack the essential digital skills for life. Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. 42% of small businesses viewed digital skills as being important to their future growth prospects. Once a month, it’s important to gather your thoughts together and be a bit more formal in your communication strategy by sending out an eNewsletter. In almost two decades of working in digital inclusion, there have been things that have shocked me in the last two months. This allows you to discuss a variety of topics, such as a new resource or product, an informative article, or even company news. As the internet grows and computer networks become bigger, data integrity has become one of the most important aspects for … As they develop advanced net… Communities are a powerful force in challenging social inequalities, and now it is clearer than ever that digital exclusion is social exclusion. At Good Things Foundation we are determined to help people become happier, healthier and better off through digital, and in whatever post COVID-19 world we find ourselves in this remains the same. The first step actually poses another question – who. So today we are going to look at the importance of this endeavor, and offer a solution for those who have trouble finding the time to communicate in the digital world. Your impact will be diluted if you continually start and stop – commit to your strategy, set a schedule, and don’t sway from it. [Bob Frankston, 2002-01-29] These circuits are generally referred to as programmable digital circuits(we will discuss about this in later chapters). • Optimisation- The time and cost savings an internet connection can bring to business operations. ... the digital project was more important than any new road or building. I believe in a community network led model and are proud of the way we work with our community partners and what we have achieved. But connections can also be as simple as my walk. As you begin to communicate, it’s important to realize the shift in consumers’ decision making process. 29 June. As digital technology continues to develop at great speed small businesses may find it hard to keep up with the latest products and how they relate to their industries. People with health conditions have been able to connect with their healthcare providers to get accurate advice and arrange prescriptions online. According to a World Bank estimate, increasing the percentage of the total population connected to the internet from 48 to 75 per cent would add US$2 trillion dollars per year to world GDP and help create 140 million jobs. One of the most important aspects of client retention is consistency – in your customer service, in the value of your product, and in your communication. A particular subset of digital interaction, online dating, is now the second most common way to meet someone. ... the digital project was more important than any new road or building. It allows an individual to participate in virtual coffee mornings, online classes, and video calls with friends and family. However there are some great benefits: •Reassurance - Having a new and reliable way of connecting to customers, suppliers and employees. The digital age has imposed several challenges to the organizationâs logistics systems and their supply chain management (SCM) [1, 2].In this new context, digital supply chains [] are fundamental to organizations that seek to achieve efficient processes, create business value, and gain a competitive advantage in a sustainable approach.This environment has given rise to new methods ⦠Most people all around the globe use digital. That is likely to both create significant economic value and change the nature of work for tens of millions of Indians. Last month we took a look at all the different social media platforms and discussed how to find the right platform for your business. Today, businesses of every size have workforces that span the globe and customers who expect superb service 24-7. It also provides something in email format that can be easily shared with others. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy. Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and … The Made Smarter Review[1] found that slow internet connection speeds are a key barrier to industrial digital adoption, particularly amongst SMEs. Is it accurately representing your brand and properly communicating to your target market? This field is for validation purposes and should be left unchanged. Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. What are the key findings from the … But digital communication goes beyond social media and looks at the content you create for your website and eNewsletter as well. Internet access has a huge impact on businesses, allowing employees to work remotely from home and communicate more efficiently. Introduction On 9 June, Good Things Foundation and Local Trust partnered to co-host an online panel discussion on the question of âWhy is digital connectivity important for communities We’ve made quite a few recommendations here, and it’s not always easy to find the time to work on your business, especially if you’re the main person tasked with working in your business. You should work to find a balance that is effective for your business, where you provide a quality message as often as possible. That’s why digital communication is important, because we need it in this era. Register to attend our event on this topic, hosted by Local Trust in partnership with Good Things Foundation. This means managing your transition to a digitally driven … In fact, according to World Internet Usage, the internet is used by about 2 billion people daily. This is a world in which high-speed Internet access should be available to us all, wherever we are, regardless of demographics, occupation or geography. With enterprises adding thousands or even millions of IoT devices to their networks, they are now able to stay connected to everything from the manufacturing floor to their customers. But, in this time of uncertainty, these things are more easily available to those who have the means to do so online, excluding a large number of people and creating additional barriers at the worst possible time. Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and services. Without digital communication … Our marketing management services ensure someone is consistently and accurately communicating your brand to your target market. Digital literacy is essentially the ability to understand and make use of digital technologies. Digital Connectivity for Industry is the decisive factor for anyone who wants to fully exploit the opportunities of digitalization. Communities, and the organisations within them, play a key yet often overlooked role in supporting society, especially those most at risk of being excluded. SATN.org home. From the beginning of the coronavirus crisis, issues of digital exclusion, lack of skills and the challenges of internet affordability has never been more apparent, with countless stories of the realities of data poverty being heard across our network and beyond. For example, transport connectivity allows businesses to move their goods to markets and allows individuals to access employment opportunities. Not only is digital connectivity underpinning economic and social inclusion, widespread home working and technology adoption today—it will drive the economic recovery … However, we feel that this recommendation plays a strong role in your growth strategy and is a foundational component. If you feel confident in your understanding of who your clients are, the how will be a lot easier. Improvements in online connectivity and communication technology allow physicians much greater … Yes, being digitally connected means someone can connect to the internet and has the skills to use it, but digital connectivity is also the social connection that can be gained from digital technology. Take the Internet of Things (IoT), for example. Your clients are your most valuable asset in both sustaining and growing your business, and you want to stay on their mind as much as possible. Healthcare is another field greatly affected by the advent of the Internet. Incidentally, it is the connectivity of a building that will actually drive this flexibility in the future of work. However, there is a significant skills shortage, particularly among older employees. Sign up to our monthly newsletter to stay up to date with all things Local Trust, Local Trust is a charitable company limited by guarantee, ONS data tells us that 1.9 million households do not have access to the internet. Only in a building with superb digital infrastructure will we be able to connect to the mothership. Connectivity is becoming more and more important for businesses of all sizes. Highly Flexible : In digital circuits, with the help of the software associated with the underlying digital circuit we can easily change the functionality of the digital circuit without changing the actual circuit. Every company is now a technology company! The digital age has imposed several challenges to the organization’s logistics systems and their supply chain management (SCM) [1, 2].In this new context, digital supply chains [] are fundamental to organizations that seek to achieve efficient processes, create business value, and gain a competitive … We are actually still in the early stages when it comes to our entire population being connected. COVID-19 has made it clear that being able to connect digitally is an essential, not a luxury – it is a need to have, not a nice to have. Essays. However, one has to consider the physical built environment when looking for ways to improve the digital one. Instead, they make connections. EE, through its Business Apps and 4GEE high-speed broadband, is using connectivity to transform businesses into more flexible, mobile, reliable and innovative organisations. By recognizing the need to separate connectivity from applications we have the opportunity to unleash the power of the marketplace that has served so very well in computing and in the Internet. Not everyone has experienced lockdown equally. Connectivity is the linchpin to a number of todayâs most significant digital transformation initiatives. 4. We have seen amazing community partners across the country go above and beyond to maintain support for the people around them so that no one would be left behind, and for many, this has been alongside the uncertainty of their own finances and own futures. A £55 million investment in digital connectivity has been approved by leaders in the Swansea Bay City Region. But, take a step back, and also evaluate your overall website – is it conveying your message? Not only is digital connectivity underpinning economic and social inclusion, widespread home working and technology adoption today—it will drive the economic recovery … ONS data tells us that 1.9 million households do not have access to the internet, and we know from our community partners that people are having to make decisions between buying food or data. It allows an individual to participate in virtual coffee mornings, online classes, and video calls with friends and family. You should place your company in front of your market every chance you get, but only if you can provide a superior message – think quality and quantity, not one or the other. This can seem daunting, but creating and maintaining a strategy will help keep you on track. “Regional businesses need to be able to fully harness the advantages of new technology to overcome physical distance from markets. Healthcare is another field greatly affected by the advent of the Internet. People who are extremely vulnerable have been able to get priority online shopping slots, saving them from the need to risk socially-distant shopping. We have seen a much higher demand than current resources allow, underlining the urgent need for investment in this area alongside the essential support in developing digital skills. With the increasing reliance on technology, it is becoming more and more essential to secure every aspect of online information and data. Earlier I mentioned that two of the best ways to gain retention through communication is to be true to your brand and consistent. Good Things Foundation has partnered with FutureDotNow to deliver the DevicesDotNow campaign, seeking to get devices and connectivity to those most vulnerable in society, and have got thousands of devices and digital skills support out to communities that need it most through community organisations. Connectivity is vital for the digital economy and how p e ople access content, products and services. Links within and between regions are fundamental for facilitating economic growth. If you’re ready to establish a communication strategy but can’t find the time in your schedule to create or maintain it, we would love to help you out. It’s the blend of digital tools and virtual support alongside hyper-local contact and local trusted people that is really making a huge difference. The two most important words in your business communication dictionary should be retention and referral. Here are a few digital platforms to get you started: According to Google, content is king, which means having fresh content on your blog pays huge dividends for your website ranking. We have long-called for a 100% digitally included nation, and I believe that this is vital for recovery. If you would like assistance in your communication strategy, contact us at hey@mandr-group.com. In your preparation to stay in front of potential leads, these platforms must not be overlooked or undervalued. You know the ones: Uber, Google, Apple, AirBnB, AliBaba. “Improving digital connectivity is particularly important for businesses located in our regions and is a vital foundation for catalysing further economic development opportunities. The connectivity and services built by information capitalists have become too important to be left any longer without public participation in determining the rules they follow. I just explained the value of being consistent, and I can’t emphasize that enough. In the modern world, this is increasingly important, as the Internet and digital technology is slowly becoming an essential component of … Cyber-security concerns Improvements in online connectivity and communication technology allow physicians much greater access to medical resources. Most of the darlings of Wall Street and the business media own few assets. Who is your target market and ideal client? “B2B connectivity” refers to one company doing business with another company. Before you can begin communicating, you first have to know who you are as a company; otherwise your message will fail to make an impact. Here are 4 reasons effective communication matters: Now that we’ve briefly touched on the why, the next question is how – if you are ready to get started, where do you begin? Three Reasons Why Digital Transformation is Important. Those websites could be digital marketplaces, e-procurement, or supply chain hubs. Many questions are likely to be discussed in the aftermath of the pandemic, about the role of communities and how we rebuild economically and socially as a nation. Like most websites, www.localtrust.org.uk and www.biglocalcommunity.org.uk use “cookies” to administer content to their visitors. Our on-staff copywriters specialize in developing communication strategies for clients and maintaining an active schedule on social media platforms, eNewsletters, blog articles, and more on their behalf through ghost writing. This is certainly connecting, and is important for us all to do at times. Digital technology has transformed the landscape of client engagement, commerce, marketing and more, in such a way that impacts every area of your business. The Government vision is for gigabit-capable connectivity to every home and business by 2025 and 5G to the majority of the UK by 2027. ... Small business owners and their employees can lack digital skills. For example, transport connectivity allows businesses to move their goods to markets and allows individuals to access employment opportunities. Digital connectivity is increasingly important ⦠Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. Why connectivity matters Some will argue that it’s ultimately not that important if the remotest areas of the UK are unable to receive a 4G connection. The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. With enterprises adding thousands or even millions of IoT devices to their networks, they are now able to stay connected to everything from the manufacturing floor to their … Whilst not unsurprising after two decades of working in digital inclusion, statistics like these are still a stark reminder of the work needed to be done. Two important aspects of digital communication are: Remain true to your company’s vision and purpose Be consistent (in your message and in your frequency) As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. Remaining true to your company’s vision, purpose, and brand is vital in your communication. • Transfo… Establishes you as an authority within your industry, Has immeasurable value for your online presence (think SEO), Remain true to your company’s vision and purpose, Be consistent (in your message and in your frequency). The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. Connectivity is the linchpin to a number of today’s most significant digital transformation initiatives. A £55 million investment in digital connectivity has been approved by leaders in the Swansea Bay City Region. One thing that is beyond doubt is that communities have played a vital role across the UK in the response to this pandemic, with uptake in community self-organising and volunteering and many positive stories being reported up and down the UK. Connectivity: What it is and why it is so important. Key as such, there why is digital connectivity important a significant skills shortage, particularly among employees... P e ople access content, products and services digital literacy is essentially the ability to and... % digitally included nation, and I believe that this is vital for the digital becomes. Last month we took a look at all the different social media and! Things Foundation Optimisation- the time and cost savings an Internet connection can bring to business operations savings Internet... 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