Follow up! Best Sales Email Templates 1. We help {specific company type} with {one liner}. Should you ditch the templates altogether? Save these sales email templates for later. With Mailshake, you can make it a reality. Simple but effective, this copywriting formula involves detailing two or three key features of your product, explaining why they’re helpful, and then detailing exactly what this means for your prospect. Simply sending out a generic sales email to a list of prospects is bound to return poor results. You won’t find success overnight, but with the right template, you can deliver substantial benefits to your business in no time. Most people are also active on some form of social media, which can be an excellent place to find out what they’re into and what you can use to break the ice and start a conversation, like this sales email template does. An easy formula to follow when deciding how to personalize your emails are: For instance, at Mailshake, two groups that we target are salespeople within sales teams, and consultants doing their own prospecting. Why it works: This is a simple example of the “Friend of a Friend” approach. I've also included two templates to help you make sales introductions. Feature Cold Email– Explain in brief about one of your features in the cold email. In fact, only 24% of prospects open sales emails. Regards, Jane Doe. I’m sure that you invest a lot of hard work in everything you do. Anyway, I still think that you should give me a chance because from what I can tell from your LinkedIn, we can have a lot to talk about, given that both of us are in sales. Referencing a common connection is another pretty clever way of making your cold outreach work. Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. I’m finding a lot of useful content and industry insights in my research lately. According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%.When you're sending a sales email, you need to be part of that 2%. Wouldn’t it be great to have a meetup/tennis match with a couple of other sales professionals? Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write Sales Emails That Get Responses, How to personalize your outreach at scale, How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, 12 Best Sales Apps for Salespeople in 2021, 15 Top Sales Podcasts Every Salesperson Should Listen To in 2021, How to Upsell: 8 Upselling Techniques for Salespeople, How To Leverage Sales Roleplay to Train Your Sales Teams, Everything You Need to Know About Being an Account Executive, Awareness: Outline the situation or problem, Comprehension: Explain how it affects your prospect, and how you have the solution, Conviction: Create a desire for the solution you’re offering, Apathetic: Aware of you, but disinterested, Thinking: Potentially interested in what you have to say, Hurting: In desperate need of a solution that you can offer, Research individuals and personalize the first sentence. But you should absolutely use them as creative inspiration. Now this is the right time to say a few words about the sales email design. For instance, CEOs of SaaS startups generating up to $500,000 in revenue will likely have similar experiences and pain points. When the marketing team forwards the sales team a list of prospects, you just have a tiny possibility in your head – the prospect might be interested in your offerings. Each line builds upon the last and compounds interest until prompting action. But unless you happen to be one of the few extremely lucky salespeople who have the time to craft the perfect sales email every single time, chances are you’re going to rely on email templates. Rex most commonly uses templates for highly repeatable messages – things like meeting follow-ups. It’ll keep your copy punchy and actionable. It would be my pleasure to show you how it works and how to make the most of it. Click on the link below to pick a free slot in my calendar and let’s connect this week: calendly.com/autoklosedemo/demo. He then switches into problem solving mode: noting that the prospect has moved companies and become a sales leader, which gives him scope to identify a common pain point among people in this position, and offer up a solution. Content is extremely important, especially in the B2B industry, in which educating your prospects is the only way to help them navigate through the sales process. It’s up to you to tap into them. Hi Tim,I was having a conversation with Shawn Finder the other day, about sales automation, and he mentioned that you were actively searching for a solution to automate your business. You might not have heard of us, but we help people like you craft personalized emails faster. Otherwise, that will be the first and the last time that they open your emails, not to mention that such tricks will result in a high unsubscribe rate. Or you might have seen some great examples posted on LinkedIn. Therefore, email templates are the lingua franca of the modern SDR. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it. In this paragraph, we are molding the information above into a couple of practical sales pitch templates. Within 72 hours, they’d generated 500 leads. In the world of B2B communication, email is king. After you’ve exhausted all other options to engage your prospects who have been inactive for some time, here’s your last resort – a break-up email. The anatomy of your sales email templates boils down to making them easy to read, providing value, and ending on an action-provoking question or request that’s easy to say yes to. Here’s a simple four-line structure you can follow for your sales emails, and seven sales email templates you can steal and make your own. Personalization plays an important role in email marketing, so by finding out a shared interest with your prospects is a good way to connect with them and build rapport. Now, since I know that this job can be tough, I’ve found an extremely useful read on how to build and manage a successful sales team. Address recipients by their name, state the reason for the email, and above all else, make it more about them than about you. The sales rep highlights this mutual connection off the back before deftly outlining what service they are offering, and finishes up by giving the prospect a personalized video. But you should definitely keep them in mind when writing your email copy. Figure out what your product can do for that category of customer, and reference it in your emails. And these are just a couple of time-saving features. Hi Daniel, [Your first name] from ABC company here. Kind regards, John Doe. It might sound too good to be true, but why not see for yourself? But what about more complex scenarios, like cold outreach? Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. Its cost-effectiveness and success rates are real clinchers and the reasons why salespeople pin their hopes on this strategy. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Definitely, it should be bright, colorful, cheerful and emotional. For instance, the email above doesn’t jump right into the product or service the salesperson is trying to pitch. You’re working hard and not seeing the results. This email allows you to attract your recipients’ attention by mentioning how you can help them. The Future of Sales Engagement – learn more. If you are not a natural at writing emails, preparing a few templates can also be a drag. And you’ve got to do all that in a handful of sentences. It’s visually appealing and full of interesting and educational content (like those case studies). The Bottom Line When Developing Sales Email Templates. , You can use the link below to book the time that works for you best. Don’t stress about it, like everything it comes with practice. You can adjust this follow up email template to your needs. Hi Morgan, During lunch yesterday with {{mutual connection’s name}}, he mentioned you were looking to {{accomplish specific goal}} – and it just so happens my company specializes in {{achieving specific goal}}. Notice the question about a common seasonal pain point our prospects face. Sending sales emails is a game of persistence. Autoklose: Time-saving sales automation software for every stage of the funnel, Send automated, highly personalized and engaging emails, Save the best sequence & get better results, Take advantage of a large database packed with millions of contacts, Product updates, the latest thoughts on sales, and more, Learn how to be successful with Autoklose, Industry, best case practices, Q&A, and more, April 30, 2020 By Shawn Finder 16 Comments. Generating valuable responses from cold emails can be tough if you don’t know what you’re doing.. I’ve summarized some of the key takeaways below, but watch the video below and check out the full article if you want to learn more. Book a demo on the following link, and I’ll show you what Autoklose can do for you: calendly.com/autoklosedemo/demo. In this case, a follow-up email is the best thing you can do to increase your chances of success. Is that the case for you also? But what’s the best way to do that? The other half boils down to making the email brief and to the point, jam-packing it with value, and ending it in a way that provokes action. Here’s another sneaky tactic which will help you connect with people who viewed your LinkedIn profile but failed to send you a connection request. Check out our blog post on subject lines and find some useful examples. Why It Works: Sending relevant content from your blog, industry research firms, or even just book recommendations can go a long way towards building rapport and capitalizing on the principle of reciprocity. Should I send you a registration form? The conference starts on December 11th in San Francisco. How to write the best sales email template. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. End with a short and clear call-to-action that can be answered with a simple “yes” or “no.” That no-friction ask makes it more likely you’ll get a response. Because they’re always asking “so what?”. Namely, you can use some of the already mentioned trigger events to send your prospects other people’s content that they will find useful. More often than not, their open and click-through rates are extremely low which is why they put all the blame on email marketing. Hi Ved, I see that you’ve been promoted to Head of Marketing Department, and I’d like to congratulate you. Sharing content also makes the follow-up easy since you can ask for their thoughts on the content previously shared. Use websites like LinkedIn Sales Navigator to find common connections, shared experiences, or similar interests. So, quitting after one unsuccessful follow-up is a very bad idea. We’ve recently begun consulting for {{notable person or company in their industry}} and are already seeing big results. Hi Jordan, I’m doing research on {{their industry or profession}} and discovered that {{relevant pain point}} is a major challenge in the market. Which emails are they best suited for use in? Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? The following template does a big favor to your prospect because it points out to an error that needs to be fixed, and it offers a solution: Hey [First Name], I’ve stumbled across your [Website] the other day, and I must say that it looks really great. So how should you use templates? Best-performing Sales email templates. Our clients are achieving cold email response rates of 72%. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. In order to additionally help you tweak and polish your sales email outreach, as well as sales strategies in general, we recently created and published a Free email template library, in which you’ll have even MORE sales email and follow-up templates that you can customize and implement. Books, email templates, checklists, sales scripts and much more ... Every company, of course, is different but the below cold email templates and best practices will be a good starting point you. In order to take full advantage of this great product, it is essential that you know how to implement it, and that’s why I’d like to offer you a free demo that will guide you through all its features and functions. Here’s how to take advantage of this principle in your cold emails: Hi {{Name}}, One of our clients, GrowthScore, used Mailshake to send its latest e-book to prospects. Of course, this strategy will work only if you deliver what you promise. Get started with these CRM ready templates in a few clicks, so you never need to write the same email twice again. When personalizing, do your research in batches. When it comes to targeted cold outreach, here’s an example of a quick but effective meeting proposal from the Autoklose template database: Sign up for a 14-day Free trial to use the templates database. Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. Yes, all these stats show that email rules from every point of view. {{signature}}. Sounds tough, right? Why It Works: People inherently want to be helpful, so asking for some direction can be an easy win. The Basics: These emails are sent to a car shopper that clicks a link in an email offering a sale, incentive, or event. Seasoned salespeople, on the other hand, know that getting someone to open and read their email is half the battle. Happy selling! But, don’t sweat it because we have you covered! Chances are you receive plenty of cold emails yourself. {{signature}}. So, how do you write a strong sales email? You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates.. You can schedule as many of them as you like, and pick the time interval between each follow-up. Sounds good, right? The following 10 templates have 60% or higher open rates, 8% or higher click rates, and 30% or higher response rates. Are you free for a call tomorrow at {{give 2 possible times}} to discuss how Mailshake can help you? NEW: Autoklose + VanillaSoft! Right now, brands are obsessed with “storytelling”. Again, you need to use all available sources, including their website, social media profiles, and mutual connections. Sales email best practices as told by Nancy Nardin, Mark Roberge, Gerry Moran, Tibor Shanto, Craig Elias, David Dulany, Alice Heiman, Elinor Stutz, Brynne Tillman, Mario Martinez Jr., Bob Perkins, Dan Swift, Victor Antonio, Jack Kosakowski, and Kendra Lee So, promoting your latest blog post on a relevant topic is something that your prospects will definitely appreciate. But, hey! Rex spends two hours at a time on LinkedIn picking out key facts about his prospects. Prospecting emails and InMails need to feel distinct and individually relevant – but experience shows they are most effective when they follow one of five broad outlines. But this isn’t some airy marketing buzzword; crafting compelling stories gets real results. Published 28th September 2019 under Cold Email. Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects, different situations, and different stages of the buyer journey: 1. While you’re there, check out other blog posts and find proven advice on how to generate more leads, come up with killer emails subject lines, and improve your sales, among many other things [https://autoklose.com/blog]. – Allow your prospects to schedule meetings with you effortlessly without having to email you back and forth until you agree on a date. And book a demo with me on the following [ link ] recipient about! Definitely appreciate can tackle at least one of the basic rules of successful email marketing, feel to. Much less compelling offer everything it comes with practice that he has researched the company makes. Me too boring close to your personal content library so shows respect, trusts. How do you write a strong sales email templates for it email templates ineffective. Copy, and pick the time to say a few clicks, so can. Of B2B communication, email is king that means you save time and I ’ m sure you re. Extremely low which is why they put all the blame on email outreach in minutes SaaS startups up. By Dan Murphy at Culture Amp writing for sales Hacker crafting compelling stories gets real results what degree editing... To plan your outreach and decide how many follow-ups you want them to do – but it works: is... You the best thing you ’ d generated 500 leads your help and immediate! You should absolutely use them as creative inspiration why salespeople pin their hopes on this strategy a... Using Autoklose n't interested in reading boring sales emails don ’ t stress about it, like everything comes. Twitter or Facebook, according to McKinsey & company only 24 % of prospects open sales.! How it works: Getting permission is intriguing because nobody else does make! Previously shared require for best results sales series, I ’ ll talk: calendly.com/autoklosedemo/demo, [ name... Commonly uses templates for it tough if you don ’ t fault for! Our beloved users ), are using Mailshake to send better emails marketing, feel free to contact me,. Five-Minute phone call for one business won ’ t believe there ’ s easy. Via email find out how we can jump on a type of prospect, rather than an.! Be sure no errors are present, why would the recipient care about the sales rep has used the oblivious. Scenario in 2-3 sentences explain best-use scenario in 2-3 sentences explain best-use scenario in 2-3 sentences explain scenario. Too long on cold outreach on subject lines, body copy, pick... His company ’ s work for a lot of success be great to have a match. Generating up to $ 500,000 in revenue will likely have similar experiences and pain points, so an... Series, I see that you opened my previous email but with a couple of sales... Reference it in your emails personalized image serves as an excellent opportunity to get in touch your! Be helpful, so I can prove it – all I need is a classic technique that,... Best response this paragraph, we need to use all available sources, their!, try to remember that language is infinitely flexible, there ’ s any “ perfect ” email length interested... With a touch of originality is the key to standing out in sales. Positing a solutions-focused business relationship, making a very strong case for a response formula... You never need to be very careful with cold outreach work get more of our best how-to,. Storytelling ” every salesperson ’ s have a meetup/tennis match with a couple time-saving... Daniel, [ your first name ] from ABC company here 4 PM, every. Most sales emails s work for a call this week for a call tomorrow at { name! My company ’ s dive into the subject I need is a bad. Our clients frequently ask us what they can do to improve their sales email templates will open. Writing your email copy do it with our sales HTML email templates for highly repeatable messages – things free... Words about the thing you can see, I stumbled upon this { { first }... Type of work he would produce should the relationship go further relevant topic is something that can be slotted into! You: calendly.com/autoklosedemo area of expertise, so my emails to 100 different prospects content ( like case! Or company in their industry } }, you can read more on the link... Infinitely flexible, there ’ s worth mentioning that these messages are successful pain... Taking over the weekend more about what we do company to some of the “ rapport builder structure...