For example, “I’m thinking of creating a new e-book. Share a fun fact about your industry or niche. You might look at successful influencers and even many businesses and wonder why they are so successful on social media. Indeed, the quickest-growing social network, Instagram, relies on the visual component of its members’ posts. Fill in the blank questions ask your audience to fill in the blank to a statement you provide. Instead, Angie teaches entrepreneurs how to build a business and life they love at their speed, on their time, with their rules. If used properly, hashtags are an incredible way to get more exposure for your posts and grow your following. Don’t forget to tag them in the post! For example, if you’re a real estate agent, share a new home staging technique that’s working well to sell homes. People are more likely to trust somebody when they can see something for themselves. Hopefully, you will also include the post’s feature image. If you’re posting on behalf of a company, share a photo of the employees taking a break or having fun together. The best way to ensure you’re posting fresh new content on social media on a consistent basis is to use a content calendar. Test new ideas with your audience by posting a poll. They are very personal and intimate photos of you that make your followers feel like they’re part of your life. Or, share a photo or video of you achieving a bucket list item. Share a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better. Get handsy means you take a photo holding an object in your hand. It is essential that your livestream provides information of interest to your audience. , Ideally, you require a laser-like focus between your competition prize and the interests of the type of people you want to enter your competition. Watch your engagement skyrocket when you present your audience with a “would you rather” question. You still have some opportunity to promote your products. See the example below showing how Tyler J. McCall used a screenshot from a Twitter post and shared it on Instagram. Don’t forget to promote it. Source: https://okdork.com/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/. You need to vary your posts to maximize social engagement. Most businesses find that their most successful posts include images. Social Media Marketing Tips. To drive traffic from the post, create a short teaser video clip that links to your website or YouTube channel where your audience can watch the full video. Tell a story about how it solves a problem, saves time, or saves money for your ideal customer. This is particularly useful for software companies who use screenshots to depict features of their products in action. In particular, your competition prize needs to be something that your audience will value, and preferably something that will be of less interest to those not in your target market. Unboxing videos work best for electronics and kids toys, but they can work for any product. A screenshot image is a great way to repurpose text-only posts from Twitter, but you can screenshot any text. Sharing personal photographs on your business social accounts often comes across as authentic, and a sign that the business includes real people. Infographics have become incredibly popular over the last few years, particularly for visual learners. Some things that cause users to engage with a post include: valuable content, relevant informative posts, and content that resonates with the user. A cup of coffee, a product you sell, a glass of wine, a piece of fruit, etc. If so, share it with your followers! Research consistently shows that more visual social posts get more shares, engagement and clicks. The analysis also showed there was significant value in repeating tweets more than once, with even the sixth repetition of a tweet performing 67% as well as … Whenever you share a stock photograph, stop for a second, and ask yourself whether you would be prepared to share that image if you came across it in your social feed. Chances are your audience has the same problem. If you have kids or pets, brighten your followers day with a photo or video of something cute or funny they recently did. If you’d like to see similar results with your social media marketing efforts, then click here to learn more about the Social Media Content Calendar. Oftentimes an open-ended AMA results in no questions so get the ball rolling and give your audience a specific topic or a sample question they can ask. Let your audience know what special information or goodies your newsletter subscribers get and encourage your audience to subscribe. That first content calendar worked so well I made it my mission to share it with other entrepreneurs just like you and the reports from more than 35,000 customers confirm it works. Whether you use paid or free images, look for interesting pictures that have some relevance to the message you are trying to get across. Make a post about it and tag the location and the event (if possible) to get more engagement and followers! For example, “Who do you think will win the 2020 presidential election?”. Don’t forget to thank you audience from time-to-time and share your genuine appreciation. Encourage your audience to share your content with others or create a specific post on social media. Watch this video to learn my process to quickly curate great articles and automate posting. We define … First, jump on Amazon and get a changeable letter sign or lightbox. Once I created my first content calendar, my entire process was completely transformed. Every social media platform has its own peak time when posts get more engagement. Share something new that’s happening within your industry. Indeed, most social posts, no matter what the type should include some form of a social image. These photos are fun to create and the possibilities are endless. This can be as simple as a quote from a great article, but be sure to include the link. Post an old photo (the older the better) and share about that time in your life. Have you served 1,000 customers? Track this by creating a unique hashtag. Most businesses find that their most successful posts include images. I’ve teamed up with one of my best friends @salihsworld (who’s IG videos are AH-MAZING) to give one of you the chance to win ALL OF THIS MAKEUP! For a complete list of popular daily hashtags read: 210 Daily Hashtags for Social Media. We have written in the past how you can use Instagram Stories like an expert. If your livestream is not exciting and/or entertaining, people will not return for your next broadcast. Take a photo and share it with #TuesdayVibes in the post. Share a photo or video of you engaging in one of your hobbies or favorite activities. Just be mindful not to hitch your wagon to heated political or religious news events that are unrelated to your niche. They make it easier to plan posts ahead of time, and make sure you're posting at the best times. There is also a psychological reason to use screenshots. Video is now extremely popular. If you’re running a sale make sure to promote it on social media. Sprout Social’s updated listings offer data on Facebook, Twitter, Instagram and LinkedIn. For example, if you’re a food blogger, share how you store your vegetables to preserve their freshness longer. This post idea actually generates multiple posts! Sprout Social recently updated its listings of the best time to post on Facebook, Instagram, Twitter and LinkedIn, based on the activity of 25,000 Sprout users. Share a quote, case study or video from a satisfied customer. Bonus points if you include key takeaways and a link for your followers to get their own copy. No matter your niche, you can find a day to celebrate. After... To successfully manage social media for your business or blog, it’s essential to use a social media content calendar. The number one complaint I hear about social media is the massive amount of negativity, arguing, and complaining that occurs. B2C companies should post more … For more help selecting the right channel for your business read: How to Choose the Best Social Media Platform For Your Business. Get handsy photos will work with just about anything! To ensure maximum results from these 100 post ideas, I want to share a few social media marketing tips. No, I’m not suggesting you play Oprah and give away a car to all of your followers. Interview an expert or influencer in your niche and share the video as a post. They post to interest and captivate their followers. Be sure to tag the influencer in the post. It is an excellent way to add a human face to the business. People like to see the human side of businesses. ives your audience social proof to what you’re trying to sell. Feature a customer by sharing a video interview of how and why they became a customer. I place selfie in quotes because you’re not actually taking the photo, but these photos feel like a selfie. Social Media Tools to Automate Your Posts (And They’re Free). For example, “Whoever has the most posts with #AngieGenslerCalendar wins a free copy of my Social Media Content Calendar.”. Share something on your bucket list that you would love to do someday! They don’t post solely to promote their products. Share what you like about them and why your audience should follow them. More than likely, your family is the most important part of your life so share that with your audience. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Make a post announcing that people can ask you anything for the next 30 minutes. Friday night is for fun! If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting eyes on your posts. For example, if you’re in the auto industry you could share your thoughts on the future of electric vehicles. This works insanely well for massive influencers and Instagram celebs, but friendly “selfie” photos can work for small business owners as well. LinkedIn is becoming more personal, but it continues to remain a professional network so be mindful of the type and level of personal information you share. Sometimes they may just share a link to the latest post with a brief description. Another important consideration is the need to be social. Give your audience a glimpse of what happens behind the scenes of your business and share a photo or video of you hard at work. It must be understood that while the data shows facts about best times of post engagement, you are the only one that can determine what time works. It’s easy to become consumed with the “me, me, me” mentality and think that every post has to be about you or your business. Ideally, you should custom-write a paragraph describing the benefit to somebody from reading your post. Social media is a blessing for all businesses. Luckily, you don’t have to get involved in polarizing topics to take advantage of trending news. If you have employees who help make your business great, share them with the world! What makes it so great? Facebook has a polling feature you can use when making a status update and Instagram has a polling feature within Stories. What are customers saying about it? And with 66% of the UK population actively using social media, businesses are taking advantage of these platforms to enhance their visibility and popularity. Share a mistake you typically see your customers or competitors make. For example, if you sell t-shirts you could ask your customers to share a photo on social media of them wearing one of your t-shirts. For some people, that means posting once a day. Do you have a mantra or affirmations you say to keep you motivated to accomplish your goals? For example, you could share a fun fact about your company history or a photo of your employees enjoying the annual company picnic. Many of the best quote/meme posts go one step further and include a graphic showing the relevant phrase, often with a thought-provoking background image. Share a photo or video and include #SaturdayMorning in your post. Don’t have time to design photos or create videos? If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand.. Make sure to include a teaser in your description that entices your audience to watch the video. No matter how you spend your Friday night, share a photo of how you’re spending your evening and include #FridayNight in your post. This is just as relevant to a factory, an office, or even the making of a major motion picture. Think outside the box and beyond the obvious holidays like Black Friday. Angie Gensler is passionate about teaching entrepreneurs how to grow their business using social media and digital marketing...without the hustle and overwhelm. In business, social media is used to market products, promote brands, connect to current customers and foster new business. Upcoming mergers, acquisitions, or investments should never be shared. Indeed, the quickest-growing social network, Instagram, relies on the visual component of its members’ posts. You can provide value by being the expert and sharing actionable tips and advice. Allow a customer, industry peer, employee, or influencer in your niche to take over your social media account for a period of time and make posts on your behalf. Images are critical. The great thing about this hashtag is you can apply it to virtually anything you post on a Tuesday. Here are the best times to post on social media whether you’re a B2B or a B2C business owner. Infographics perform particularly well on social media, often becoming viral. I dare you to find someone who doesn’t smile at a cute baby photo or laugh at a funny cat video. Take a look at your fans and their social profiles. 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