Now taking questions for next week! 11 Instagram Marketing Trends 2021. How to Create Captivating Visuals, Grow Your Following, and Drive Engagement on Instagram. Remember: your Instagram profile and the overall look of your feed is what converts a visitor into a follower, so while the perfectly curated aesthetic is out, it’s still important that your feed generally fits together. Time spent on Instagram is expected to surpass Facebook amongst 18 to 24 year olds as well in 2020. Influencer marketing has proven itself to be a highly effective marketing strategy, and it shows no signs of slowing down in 2020. But beyond benefits, it’s also genuine, and as a marketer in 2020, your brand voice and caption copy will be more important than ever. Instagram isn’t going anywhere. And since it is a mobile-friendly format, a lot of Instagram users are now driving this trend. Go live during a brand event and make your Instagram followers a part of the experience, even if it is from a distance. It is 2020 now and currently, and you’re going through an article about the eight essential digital marketing skills for 2020. In November 2020, it was officially announced that Instagram would become more search-friendly. Share 2. Less time editing, more time creating content, and integrating video into everything. Ever since Instagram Live was launched in 2016, live videos have become very popular on the platform. Get help with your Instagram management by signing up for a free trial of Sprout Social to see how much easier we can make social media management for your brand and your marketing team. If you’re looking for Instagram trends to target the right people. It allows people to discover new Instagrammers as they continue to follow the journey on the train. Instagram Influencer Marketing Trends That Will Dominate in 2020. appear in between Stories on a user’s feed and can often be mistaken for native content. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. So as promised, his insight and advice is included but unfortunately he’s not with me. Things you see other Instagrammers do more and more. AR features have always blown up social media platforms. Instagram Marketing. Hoe speel je in op de laatste ontwikkelingen? In a good way. Stories are short, engaging, and addictive, and hence, are an effective medium for brand ads and promotions. ⠀ ⠀ And if you're still reading this, well, case in point! You can type in your poll question and the answer options and post it to your Story. Ook in 2020 zullen weer ontwikkelingen plaatsvinden waar marketing strategieën zich aan moeten aanpassen. Make sure that the ad is simple and easy-to-understand as it will be visible only for a few seconds, so people should know immediately what your ad is all about. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! People are used to viewing humorous content on the platform and might just take branded content as native content. The platform’s visual style makes it easy for brands to display their products and the social network aspect of it makes it easy for sellers and buyers to connect. According to our research, caption length on Instagram has doubled since 2016! Use these trends to plan your 2020 Instagram marketing strategy and run a successful Instagram account. Tweet. Over the years, Instagram has undergone radical changes. (You can thank TikTok for this shift – but more on that later). Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Brands are leveraging influencers for creating posts, generating backlinks for their websites, increasing consumer engagement, and even driving sales. Here are some trends that will rule the influencer marketing industry in 2020: 1. In 2020, I would re-allocate your “live” resources towards investing in video content for your feed, stories, or IGTV instead. In the example below, the Cosmopolitan magazine uses the IGTV’s vertical video format to feature a hairstyling tutorial. Visit our blog post at the link in bio. This is specifically applicable in case of Instagram marketing. TikTok is a video-sharing app that generally centers around music (it was formerly called Musical.ly) and is extremely popular with teenagers (and now, adults). Influencers are expected to be posting to their grid only 2 times per week in 2020! They can comment and ask questions that you can answer instantly. LinkedIn lags in adoption but delivers in lead generation, successfully generating leads for 44% of respondents (second only to Facebook at 56%). Instagram officially launched on October 6, 2010, and a million people had created accounts by December of that year. Social Cause Support In the past year or two, a number of key social causes have sprung up and have become extremely popular on Instagram. Share . This is specifically applicable in case of Instagram marketing. script.async = true; Here are some other ideas of how you can leverage this trend and use Instagram live for your business. For example, if you like to watch cute animal pictures and videos then you might see a category called “animals” on your explore tab. Pia sweater paired with @citizensofhumanity Mackenzie Jeans and @senso Maisy Heels! Since then, this feature has been extensively leveraged by brands to add direct product purchase links to their Stories. Also, the new feature of IGTV provided the choice to post long-form vertical videos on Instagram. In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. Now, a “select group of Instagram creators” will have access to Facebook’s Brand Collabs Manager, which is an influencer marketplace that was previously limited to Facebook creators. Colin and I are having a hard time getting in the same room for longer than 30 min. You may have noticed a pale green fabric peppered throughout my apartment… on my throw pillows, bed and in my closet… it’s designed by @schuylersamperton, who was recently voted one of Vogue Living’s “Tastemakers!” Find out why we selected her fabric (and why we went through three beds – spoiler alert: the final option was inspired by a trip to Italy). In recent years, Instagram has emerged as an important platform for online selling. It gives you an opportunity to tell a deeper story, have followers spend more time reading your posts (which is one of the factors of the Instagram algorithm), and increase engagement. MY BBYS #chasehudson #chaserxcharli #charlidamelio #lilhuddy, A post shared by + = ❤ (@chacha4ever_y) on Jan 1, 2020 at 5:42pm PST. In marketing, advancements in AI will be useful in improving customer experience and for better retargeting. It’s still a pretty cool Instagram trend that I would love to see continue in 2020. But one feature I wouldn’t be surprised to see this year is an improvement to Instagram’s explore page algorithm, to make Instagram’s discoverability a bit more competitive with TikTok. Read on to discover the digital marketing trends to be ready for in 2020. Op naar 2020. Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. As for trends in 2019, those were AR, online shopping, change in the Instagram algorithm, video content, focus on Stories, and UGC. On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. In our State of Influencer Marketing Report with Fohr, our research shows that posts to the feed are declining year-over-year: Instagram users are saving only their “best” content for the feed, in an effort to keep their engagement rate high across all of their feed posts. So, watch out for these and, hopefully, many more such exciting features from Instagram in 2020. Niels Tukker ziet de verschillende social media platforms terrein aan elkaar verliezen: … So we could see an increase in using AR for e-commerce in 2020, too. Should You Develop Your Own Website or Hire a Team? Spark AR recently released new features that include target tracking and particles, making it possible to bring 3D effects to life through Instagram Stories. Content fatigue is a real thing. ” for the campaign and collaborated with several influencers to promote the hashtag. 2019 was definitely the year of the Instagram caption, as creators and brands tapped into the power of the written word to engage and connect with their followers. Check out this blog post as we predict the trends that will shape Instagram’s future! 1. Yes, that means that Instagram is an influencer marketing platform now, too. Wondering what the big Instagram marketing trends of 2020 will be? Instagram Live, Stories, and IGTV, all support vertical video format and have made it a big Instagram trend. Instagram Marketing Trends in 2020. by socialpractice | Feb 3, 2020 | Instagram, News, Social Media | 0 comments. Nano-influencers are basically normal people on Instagram, who have a smaller following (generally less than 20k) and run their Instagram account more like a personal account than a full-time influencer account. Firstly, Instagram marketing utilized to be limited to branded posts and content. It is very simple to create polls using Instagram Stories stickers, just like it is for questions. As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. During the Facebook F8 conference, a heavy focus was put on VR and AR as the technologies that will revolutionize the social media world. This trend is line with the overall shift to making influencer marketing a more conversion-oriented channel in 2020, and you can expect to see more brands creating Instagram-friendly affiliate programs for their loyal customers. If you use Instagram for marketing, or you're considering it, it's important to stay on top of the latest Instagram marketing trends. A post shared by isalis (@shopisalis) on Nov 29, 2019 at 2:21pm PST. 1. If 2019 was the year of the micro-influencer, 2020 will be the year of the nano-influencer. By Ryma Chikhoune on December 20, 2020 Keep text content to a minimum and add visuals to immediately grab the audience's attention. I know this is a post about Instagram marketing trends, but you really can’t talk about Instagram in 2020 without talking about TikTok. Storytelling is Changing the Game on Social Media Platforms . You can use your own tweets or someone else’s tweets. In the below example, clothing brand, H&M, used this feature to provide a direct product-purchase option to their audience. Here are some ways in which you can make your Instagram content interactive. In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. This is not a new trend, but it’s one that is here to stay. So what? Instagram’s main message for this change was to address mental health concerns, particularly with teens, but many marketers (like myself) have also pointed out another reason for this change: getting people to post more to their feed. What are the top trends for Instagram in 2020? Social Media Examiner pointed out that you can include 30 hashtags per post. Wil jij op een interactieve wijze Amsterdam verkennen? But once you’ve gotten the hang of it – the skyrocketing profits and brand recognition are worthwhile. New content types or anything that you think is different. Instagram Updates 2020 - How Will Marketing Change? Make your voice heard with the @wildernesssociety by December 17 through the link in bio. Photo: @colin_arisman, A post shared by Patagonia (@patagonia) on Dec 13, 2019 at 9:35am PST. But the platform is changing, and what worked on Instagram marketing last year might not cut it in 2020. (But if you’re choosing influencers based solely on engagement instead of reach, watch this video). Instagram will continue to evolve, and these trends will shape the future of Instagram marketing. In dit artikel beschrijven we 7 online marketing trends waarvan onze marketeers denken dat ze in 2020 in een stroomversnelling terecht zullen komen. Brands have leveraged the Stories feature in a myriad of creative ways and will continue doing so. To leverage this trend, pick your niche and start optimising your profile and content by using keywords and hashtags from that niche. The brand gets a lot of influencer content, from these events. Creators and brands have already tapped into this, sharing whimsical videos edited to music on their stories and their feed, like this post by Nichole Ciotti: Thanksgiving outfit ideas! create polls using Instagram Stories stickers. In … This article has explored some of the most recent marketing trends utilized by Instagram. #1: SEO Drives Organic Instagram Visibility. This could be sharing a weekly recipe, beauty tutorials, home renovation updates, or any topic that relates to your business that your followers would love. Dash Hudson used our trusty Boards tool to segment the top Instagram marketing trends of 2020 and find out how different industries approached their content strategies in the last six months. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. Ever since its launch in 2016, Instagram Stories has been an important part of Instagram marketing. 2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. Instagram is currently a fast-growing social network with more than a billion active users, and that number continues to grow. Now is the age of doing influencer marketing at scale. Nu wordt het tijd om weer te … This will help drive more sales. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) A Facebook IQ survey revealed that people use Instagram for product discovery (83%), product research (81%), and making purchase decisions (80%). Some brands even take these influencers on all expenses paid trips. For posts, you can add an image with a question and ask people to submit their answers in the comments. These are ten of the biggest Instagram marketing trends for 2020 that you should leverage to ace your Instagram marketing game. And it’s not just limited to brands adding direct buy links to their product posts. script.src = "https://js.convertflow.co/production/websites/3291.js"; Their followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app: Both of these features are still in a closed beta, with only a handful of brands in the US, but you can definitely expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020. You can create three different types of Instagram Stories ads—images, videos, and carousels. Pop them in the comments below —, A post shared by KATIE RUDDELL (@katieruddell) on Nov 23, 2019 at 7:41am PST. B2B marketing trend #6: Video is still on the rise. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top. We all are aware of the, Following are some trends that will drive the Instagram shopping options in. Wat zijn de Instagram-trends van nu? Today, on December 11th, our webinar host Anna together with a guest speaker Johannes Kanter will reveal the newest Instagram marketing trends of 2020. A post shared by Spark AR (@sparkarcreators) on Dec 27, 2019 at 9:04am PST. Using the right hashtags from your niche will help your content be displayed on the explore tab, under the relevant categories. By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … From in-app shopping to major Stories updates, these are the biggest Instagram trends to look out for this year. Almost a quarter of a billion people came online for the first … Using Instagram As Your Primary Social Media Platform. The platform’s visual style makes it easy for brands to display their products and the social network aspect of it makes it easy for sellers and buyers to connect. 2019 was huge for IGTV, as the platform really evolved into a feature that was not only used more, but regarded as being “cool” too. 2020 looks like a promising year for brands to grow on Instagram and everyone should leverage it. In summary, the key practical advice that can be provided to marketers is to avoid the solutions that were effective two or three years ago. But you won’t need to spend thousands of dollars on a highly produced video in order to reap the rewards: in 2020, expect to see a lot more video on your feed and stories, but the video will look a lot more authentic and real-time. document.body.appendChild(script); Viewers can now binge-watch their favorite series and subscribe to notifications for new episodes (similar to how you can do this on Youtube). Five Influencer Marketing Trends That Will Shape 2020. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Clearly highlight any offers or discounts in your ad. Instagram has more than 1 billion monthly active users, 500+ million of which check the platform every single day (Statista). This post looks at the top 9 outstanding Instagram marketing trends that everyone should look out for. }; In 2019, Instagram launched Checkout, an easy way to purchase products without leaving the Instagram app. Marketers have realised this opportunity and are now investing in Instagram Stories ads more than ever. And these developments are going to work well with businesses looking for brand prominence. The Instagram trends 2020 surprised me. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. A post shared by Karina Sofía Reyes (@karinasreyes_) on Nov 26, 2019 at 11:35am PST. IGTV abandoned their “vertical video” thesis by adding the ability to upload landscape video, and IGTV views skyrocketed thanks to the ability to post a “preview” of your IGTV video to both your feed and your profile. On July 16, 2010, when co-creator Kevin Systrom posted a … We have curated a list of ten key trends that will shape the future of Instagram marketing in 2020 and beyond. And in 2020, our feeds will be filled with an average caption length of 405 characters — which averages out to about 65-70 words. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. We rounded up 14 of the best AR filters for Instagram Stories in this post, and we can expect to see this trend continue to grow in 2020. Brands and influencers reckon with racial inequality . Streaming videos in real-time has its set of advantages that no other form of content has. Marketers are leveraging this trend and using such content to their advantage. Earn a $10 Starbucks Voucher for 5min of your time. Instagram is all about sharing curated content, so you don’t really need to create fresh content every single time. Polls can also be used to get ideas on what the customers would want next from your brand. With the option to save Stories as highlights, brands can use this to showcase their latest collections and drive conversions on a more permanent basis. 2020 Instagram Influencer Marketing Tips. , depending on their level of engagement and follower count. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. So what does this all of this mean for you, dear marketer? Because of the shift in visual and video content we’ll be seeing this year, creating an IGTV video or series is as simple as propping up your phone and hitting “record.”. Lexie Carbone, who leads our marketing campaigns here at Later, is a great example of this. We’ve already seen brands adopt this look, which is good news for Instagram marketers everywhere who don’t want to spend hours editing their photos to perfection. Her “Business Casual Fridays” series on IGTV is a perfect example of how small businesses can take advantage of video content, by answering questions, sharing behind-the-scenes info, and connecting on a whole new human level with their followers. ... Let's dive into my top five predictions for influencer marketing in 2020: 1. ⠀ ⠀ For 2020, we expect to see the long-form Instagram captions trend grow, with influencers turning to their feed posts to create mini-blog entries for their audience. As you probably already … Verschuiving. Following are some trends that will drive the Instagram shopping options in 2020: Purchase Links in Instagram Stories In 2017, Instagram launched a feature that allowed adding links to Stories. Leave a comment below, and make sure to subscribe to our newsletter to stay up-to-date with the latest Instagram marketing trends, features, and strategies in 2020! This means that whether you’re a business owner, marketer, or influencer, you need to be on Instagram. Here’s an example: Here are some other things that you can do to create interactive Instagram content. And the fact that influencer content is considered more authentic than brand content, will be the key driving factor for this trend. But Instagram has made this otherwise unpopular video format quite popular and trending. However, now they have made it much easier to search for new content by adding categories. Instagram marketing can deliver great results. Here are some tips for applying this trend to your 2020 Instagram marketing strategy: In 2020, commit to writing your captions on your computer instead of your phone. Held up, and addictive, and it ’ s an example: are... 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